n a lot of chemistry calls and early coaching conversations, I hear some version of this:

“I am suddenly in a new leadership role and and I have no idea what it means to be a leader. What am I supposed to be doing?”
“I need to be more confident in how I show up, but I feel like there’s so much ambiguity right now I can’t get grounded.”
“I’ve just stepped into a bigger role — and I’m not sure who I need to be now.”

These are real, honest reflections. And they usually show up at a moment of change — a new challenge, a bigger team, or a sense that the way you’ve been leading doesn’t quite fit anymore.

Leadership in action goes beyond achieving goals—it’s about aligning who you are, how you lead, and what you help to create.  But what if I told you that sustainable leadership—the kind that fosters personal well-being, authentic relationships, and long-lasting organisational impact—requires something deeper? Enter the I-We-It framework, a transformative approach I use in my coaching work to help leaders find balance and focus in the complexity of their roles.